Why is everyone pouncing upon poor Sallu? In my opinion, he has made a great assessment of how media works and how human beings behave.
Now, I have couple of questions. Try to answer to yourself honestly. Top of the mind responses are better.
- Which are the top two structures that come to your mind from the 26/11 attack?
- Do you remember places which all the TV channels and media focused on?
- Do you remember the name of the terrorist caught for German Bakery case?
- Do you remember the places affected in Coimbatore blasts? You probably might remember the Leader who was visiting the city, then. Do you?
I am currently re-reading Tipping Point. Interestingly, the book has great model for the communications industry. All the models in the book - Connectors, Law of Few and Stickiness - apply to this industry where 'hype' is the business.
More on Tipping Point and Communications once I finish reading the book.
2 comments:
I agree. Though what he said seems to be correct, let us hope this is not another cheap movie marketing strategy. Remember what Director saami did for his 'sindhu samaveli'?
Ganesh... You are right...
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