Why is everyone pouncing upon poor Sallu? In my opinion, he has made a great assessment of how media works and how human beings behave.
Now, I have couple of questions. Try to answer to yourself honestly. Top of the mind responses are better.
- Which are the top two structures that come to your mind from the 26/11 attack?
- Do you remember places which all the TV channels and media focused on?
- Do you remember the name of the terrorist caught for German Bakery case?
- Do you remember the places affected in Coimbatore blasts? You probably might remember the Leader who was visiting the city, then. Do you?
I am currently re-reading Tipping Point. Interestingly, the book has great model for the communications industry. All the models in the book - Connectors, Law of Few and Stickiness - apply to this industry where 'hype' is the business.
More on Tipping Point and Communications once I finish reading the book.