The other day, I took part in a discussion on Social Media for a program in NDTV Hindu. Had some nice discussion. A day or two later, a mail was sent by the coordinator giving information on when the program is likely to be aired. I checked if it's uploaded onto YouTube. Suddenly there was a spurt in request from other participants to know the same. When I checked as to why everyone was so keen, a participant responded "for obvious reasons".
Hmmm. For obvious reasons.
Now I believe that the obvious reason was for the participants to show their 'circle' that they appeared on TV. TV, did I say? Most of the participants were bloggers themselves. Most should be on Twitter. Meaning they were publishers, themselves. Then why this craze to show cameos in 'traditional' media.
Yes, I think there is still a charm in the traditional media. Since, the traditional media has entry to barrier for appearance, it becomes that much more desirable for the masses to appear on. Hence, the third-party endorsement, often heard in PR, is most sought after.
Also, there is this campaign for iNQ Mobiles, 'social mobile' phones. I chanced upon its radio ad campaign. The campaign urges the listeners to go to Facebook page and get clues for a 'treasure hunt'. Thought that was funny! No not iNQ Mobiles but Social Media needing the traditional media.
Long long ago while I was making a presentation at Twenty Twenty Media on Internet, I gathered that Internet was the only medium that allowed the entire gamut of Awareness-Interest-Desire-Action. True. But if it is true, why couldn't iNQ do a campaign over the Internet to draw crowd to its page?
