Wednesday, April 11, 2007
Now I am no more in the PR industry. After seven glorious (blowing my own trumpet), I have joined an IT services company in Chennai.
Apart from Marketing, tele-calling is also comes under my portfolio. I have always been against tele-calling. I have never liked an anonymous person calling me and offering me goodies or offers. Yes, I have fallen for few but generally I hate it.
Now if that is the case for commodity/end customer products, we need to consider if tele-calling/cold-calling the best way to reach out enterprise customer and talk to them about services which have long decision making periods and not impulse purchases.
I cam across Cold Calling Is A Waste Of Time: Sales Success In The Information Age, a book by Frank Rumbauskas. Am reading it to make sense to my job.
Will share experiences.
Image source: www.Amazon.com