Wednesday, April 11, 2007

Telecalling


Now I am no more in the PR industry. After seven glorious (blowing my own trumpet), I have joined an IT services company in Chennai.

Apart from Marketing, tele-calling is also comes under my portfolio. I have always been against tele-calling. I have never liked an anonymous person calling me and offering me goodies or offers. Yes, I have fallen for few but generally I hate it.

Now if that is the case for commodity/end customer products, we need to consider if tele-calling/cold-calling the best way to reach out enterprise customer and talk to them about services which have long decision making periods and not impulse purchases.

I cam across Cold Calling Is A Waste Of Time: Sales Success In The Information Age, a book by Frank Rumbauskas. Am reading it to make sense to my job.

Will share experiences.

Image source: www.Amazon.com
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