Saturday, May 01, 2010
Dual Sim Phones: Why Biggies Are Not Interested?
Mobile services were launched in India in 1996. For a long time thereafter, the mobile subscriber base kept low. Mobile phones were a desirable object. Very expensive to maintain. Even if someone had a mobile, the usage was limited to using it as a number identification device. Even receiving calls meant huge outgo.
My first 'brick' Motorola mobile phone was handed over to me by my colleagues who did not want to hurt their arms. Now those were the days when I neither had a mobile phone nor a girlfriend. Since I couldn't do much about acquiring a girl friend, I quickly grabbed the opportunity to get connected. But despite the connection, I avoided making calls, forget receiving calls. But yes messaging was free then.
Then things changed; quite fast they changed. New players arrived, prices came down. CDMA was launched. And that was when I acquired my first own mobile handset - Kyocera CDMA phone through Tata.
Well after a while I shifted to an Airtel GSM connection which I continue to use till today. I also changed my handset a couple of times. From a basic phone to a smart phone, I have seen it all, to say so.
Today, the penetration of telephone services is more than 60%. The total number of mobile subscribers is close to 563 million and the remaining are connect through a wire.
Going back to 2000, I finished my MBA and joined Integral PR which was owned by Mr. Deepak Talwar. Mr. Talwar was a very dynamic man, a very famous person in the Indian Political and Business circles. He used to visit Chennai office once a while. And that was the first time, I saw someone who had not one but two mobile phones. Wow, now that meant something!